Today’s post features Jess Pierno, owner of Yoga Heights in Park View.

Tell us about your business! When was it founded and what inspired you to start your business?

Yoga Heights was founded in 2014 right here on Georgia Avenue. Amy and Jess started the business with a desire to share their love of yoga with everyone. Their mission statement is: “Every Body, Every Level, and Every Budget.” It has been a creative, inspiring, and intellectual journey with our original studio, especially having added two more along the way.

What is unique about your business?

Yoga Heights is unique in that we build community with our clients, staff, and teachers. We come together to celebrate ourselves and each other. This can be shown through the heartwarming donations to our teacher’s fund, through which we are paying our teachers during this time.

What is your business best known for?

We believe in providing yoga for everyone and actively work towards being an inclusive space.

Are you still operating during COVID-19? In what ways have you been innovative to keep your business afloat since the pandemic started?

YES, we are operating during COVID-19. We are using an online and modified schedule. Please join us for online yoga, barre, bootcamps, workshops, and more!

How can the community support you right now?

The community can support us by signing up for classes and joining workshops. We are paying some of our teachers who have lost income and applied for assistance. To support that fund, please donate here:

What is your favorite thing about this community?

Our community is our favorite thing about this community. In its entirety, that community is full of love, support, and adaptability.

If you could tell all of the residents in the Lower Georgia Avenue Main Street area one thing, what would it be?

Remember to breathe. During this time if we do nothing else, let us get connected to our breathing, our mind, and our body. Be safe. Be well.

Often when people hear the term ‘Main Street’, they think about business corridors. But many people do not think about the stress and loneliness that many business owners experience while navigating the hurdles of entrepreneurship and running a business—especially during an unprecedented pandemic. Main Street programs all over the country work to make sure that business owners have an advocate and support system so that your favorite local coffee shop or tailor can keep their doors open. Help us continue doing our work by chipping in $10, $100, $1,000.